sâmbătă, 2 februarie 2013


First of all, I want to apologize I have been a little distanced from advertising in the last 3 years.
Soon in Internet Network, web, FB and blogs:
1. The new Advertising Catalin Hole image with a new vision on advertising business ( I have some surprises ).
Ad CH in Facebook - click

2. A new network: Spain Sports, starting with Alicante Deporte (water/beach sports) web, FB, G+, blogs.

 3. A different web for professional photographers: Show-Photo.eu (web, FB, G+, blogs). The website will be very interactive one.

4. Catalin Hole Art Gallery in 3D. A different way of selling and buying art and to be in touch with all that is new in the World´s Galleries.

5. “Your Crazy Birthday” starting in FB (in 1 month in web, blog, G+). Let´s make something different this year. Are you ready?

6. Catalin Hole Magazine, in flash.   

luni, 26 aprilie 2010


This blog is made with the proposal to sell advertising ideas (advertising campaigns, TV Spots, Banners, etc.).
Up to this moment nobody tried to do it. It is very difficult to make an advertising campaign with a supposed briefing, but I think all the companies will see their current needs reflected in these suggestions advertising ideas.
The trade marks we used are chosen at random, and the target is to become proposals for advertising campaigns and for this, we wish them the best exit on the Market. All of these Ads ideas can be adapted to any mark.
All are made for me Borta Sergiu Catalin (as Catalin Hole), and all the rights are reserved.
Enjoy it!

MORE AD IN http://www.advertisingch.com/

SUPERMARKET "This summer we distort the prices"


It sounds crazy, but ….

As you can see pound the advertising campaign posters, we make 2 areas in the district of fruits and vegetables.

1. The green area: where we put the expensive products, products not sold in large quantities and which don´t have the high monthly turnover.

2. The orange area: where we put products with a low price, with a high monthly turnover.


To buy a Kilo from the green area ( mango, grapes, pepper, etc…) customers can buy up to four kilos of products from the orange area at half price

Example: 1 kilo of mangoes ( green area) and 2 Kilo of potatoes , 1 kg onions and 1 kilo of apples at 50% of price (Orange area).

The Purpose of this promotion is :

A sale o in a larger quantities of expensive products ( fruits and vegetables in this case)

A quick sale in a larger quantities of vegetables and fruits with high turnover, taking into account they are perishable products, selling their total amount we avoid losses cost by throwing the products, annual lasses large in enough for a supermarket

The advantages of the new promotion

1. We don´t require customers to buy three similar products as in the old promo 2+1, the vast majority want only two similar products and they will be happy to be able to get the second unit at half price.

2. Considering the fact that we always keep the promotion for fruits and vegetables, we will attract more customers in the supermarket, customers to buy other products, so we´ll sell more in a month.

3. Those who buy 1+4 are primarily customers who buy large quantities ( big families, small shop owners, etc…), so more carts full of guts per month, primordial customers for supermarket.


1. In the first month we use the promotion only for fruits and vegetables area

2. Shortly after we broad the promotion at another lines of products: smoked cheese, detergents, etc…, but only for a short time and only to products which a not very well sold.

3. Since it will attract a large number of customers at this first stage, we keep the offer forever in the fruits and vegetables area. So, for sure we´ll not lose customers and will be the only ones who will grow the turnover during the economic prices we are going through .

4. Time we´ll implant in the minds of customers the new mascot or the color area where they now there are products at half price.

5. After a while to come up with something new we´ll use the back promotion with a big environmental promotion campaign 4+1: for a complete package of promotion that means 5 products or 5 kilos from the “color area “ we can get they ecological shopping bag for free.


Here we find some of the banners that we will launch in the start of this campaign.

The TV Spot that we will launch the campaign should be explicitly like the banners.


A fat man with a car in a supermarket stops in front of posters from the area with fruit and vegetables and reads a low voice:

“ So, if I buy a kilo of fruits from the green area, then I can buy up to 4 kilos of fruits or vegetables from the orange area at half price, ahaaaa…..”

A family with 3 children appear in this moment with a car full of products, some of theme quickly weigh 2,3 kilos from the green products and the others put big amounts of products from the orange area ( tomatoes, cucumbers, onions, etc…) everything in high speed as if they are very familiar with this promotion. The father looks at the fat man and says:

“We are big family”

(Pause in the video) . Image with the fat man having his car full a fruits and vegetables and the with shining eyes, says:

“ I am big too…”

The second spot ( a short one).

While the fat man does his shopping quietly in the fruits and vegetables area…..

Slim and pretty girl shows up ( the typical buddy of a woman with an enviable figure) , in a high speed fills her car with fruits and vegetables.

The fat man looks surprisingly at her…. She turns to him and says:

“ Whaaat?!.....I am vegetarian…..

(Through this block of commercials we achieve the purpose of explaining the promotion in a more entertaining way and we present the free categories of customers will be most interested buy the promotion: Big families, athletes, vegetarians).

The Final of this campaign:

After launching the promotion and also other products from the supermarket, we come up with the ecological shopping bag campaign.

For a complete promotion package of 5 products we will offer the ecological shopping bag for free.

This campaign achieves 2 goals:

The sides the ecological one and the educations the citizens in this way, having the supermarket logo in the bags is being advertised at a minimal cost. And also, after the amount bags is finished it may appear adjacent promotion: those who being the ecological bag with theme at the supermarket can win a promotional coupon ( a draw for a car, and for home appliances), or a XXX % € of purchase cost.

PUMA "Be creative"

The slogan " Imagine a sport" have copyright copyright © 2010 Catalin Hole " Let´s have some fun when buying sports equipment " BANNER (more posters are made) STORY BOARD: (first TV spot) I. BE CREATIVE
The well known scene with Neil Amsrtong when he takes the first step on the Moon and he said : “A littel step for man, a great leap for mankind”( we can put the images from archive o use the sport man at the first spot and make the same scene, which is what I recommand ). After he said these “….” , he takes a few more steps….here we put his face in the first plan (as if he forgot something….)…. He turns around at his first footprint and with his finger makes the sign of the PUMA logo . (As you know nobody saw the original footprint at the first step on the Moon,….. well, we show it now…..). A voice here: IT WAS THE FIRST STEP FOR US TOO, BUT A BIG STEP FOR HUMANITY, PUMA
Slogan: BE CREATIVE, IMAGINE A SPORT. PUMA With the first spot we´ll lunch the new Puma slogan: IMAGINE A SPORT, PUMA and the new sport shoes model : "SPACE" The second TV Spot: ( Banners) Like as you can see, with this idea we can "play" a lot. (more posters and banners are make it) TV SPOT:

In a university auditorium, Einstein, alone, wrote on the blackboard the famous equation:

E = mc²

In this moment enters in the auditorium Usain Bolt. Einstein looks at him, and starts to write:

E = Energy Puma ; m = more ; c = cool

So, Puma Energy = ( more + cool )²

After that, he takes out one pair of sport shoes and gives them to him

Usain Bolt smiles, looks to the camera and says:

“ Be creative, Imagine the sport”

Voice: The new Power Puma or Energy Puma sport shoes

The third TV Spot: (STORY BOARD) TV SPOT "Exhibition":

Some guys, Samuel Eto´o , Emmanuel Eboue and John Mensah enter in an abstract art exhibition image with some exhibits ...and they gets to a completely white painting. The guys are looking at them left and right.... (nobody around)...One to them gets out from his bag a football , all of them get out pairs of sports shoes ...put them on...and starts play with the ball and jumping on the white painting, letting footprints. Then they look satisfied at their work and leave. After theme, a group of "typical" Japanese tourists reaches at the painting and start taking ...photos...and one at them is saying:"Wonderful", another one "Beautiful" The image shows us just the feet of the sport shoes with the PUMA Slogan: Be creative! PUMA, Imagine a sport

(This campaign have 2 spots more, and I believe we will make the difference in advertising sport world.)