CASINO MEDITERRANEO

POSTERS: BANNERS: LOGO:

CACHAREL

STORY BOARD. Slogan: CACHAREL, DISCOVERS YOU STEP BY STEP! PERFUMES - "DISTORTING IMAGES": IN A COMMERCIAL BREAK, WE PUT THE IMAGE A. B. AND C., WITH SPEED BETWEEN ANOTHERS PROMOTIONS AND IN FINNALLY WE PUT THE D. IMAGE (THE D. IS THE ORIGINAL PERFUME BOTTLE) Also, the street banners are put in the same order, from A to D

STARBUCK

BANNER. (In the same idea we´ll make the posters for each country). COFFEE-“FIVE O’CLOCK TIME”

London: on a café terrace with a tipical London image in the back(Big Ben, for ex.), and tipical English people at the tables(with smart clothers, sobriety…). The waitress (a beautiful one, but very bored) Suddenly” He is coming”: on American guy(with jeans, a N.Y. T-shirt, with a cap….), breakes the silence….he says: “Hi, one coffee, babe!” She put a happy face now, goes to the kitchen, opens two buttons from her blouse(“with the breasts out”), tears the long skirt (legs out), gives volume to her hair, takes the coffee (a cup with Jacobs coffee written) , goes to the American table, gives him the coffee and gives him a glimp. THE IMAGE STOP AT HER BREAST. When they see this , the Englishmen leave ther tea(“thinks, it’s coffee time now”) and asks for a coffee. One oldest men(70-80 years) asks: “Two coffee, please!” Slogan: JACOBS, THE LITTLE DETAILS MATTERS! Voice here: " Another coffee, please ! "

ESTRELLA DAMM - "BREAK THE RULES"

BANNER: STORY BOARD: Beer – “The statues” ( the second campaign – spots)

I. A group of tourists walk in a park, but all the statues from this park are without busts, and there are written only the names of the characters who represent each statue: Cervantes, Velasquez,…and so on.

Under the names of each statue there are written the following phrases:

“I’m on holiday”, “Closed. Come back in the afternoon”, ‘Call my secretary, I’m busy now!’ or “Schedule: open from 8am to 10am and from 16pm to 18pm”.

The tourists laugh, there is a good atmosphere, the usual photos are taken, and… suddenly, it can be heard music from one side of the park. Everybody go there and meet all the characters of the statues who were having an Estrella Damm beer party. (actors can be hired and may dress as the characters or it can be made with drawings, or a copyright of a well known song may be bought if the brand doesn’t have one).

Slogan: BREAK THE RULES!

II. After the first spot has been broadcasted and the public has already known it well.

A guy with his friends, in the house, with Estrella Damm beers, ready to watch a football match (the usual atmosphere: scarves, trumpets,…)

Suddenly, the wife starts yelling from the kitchen:

“JOOOOOOOHN….. you haven’t done the shopping. Leave the match and come here quickly!”

John looks at his friends, laughing and gets out from beneath the table a carton where there is written: “Closed. Come back tomorrow” or “I’m on holiday” and puts it in the door of the living room. POSTER:

CHRISTIAN DIOR - "THE PANTHER"

In this advertising campaign I try to do something different to the usual posters and tv spots for perfumes. Starting to this photo The first poster: The second poster: “YOU DON’T BORN A WOMAN, BECAMING ONE” (Simone de Bouvoire) A well known model or actress who must be contacted (hired) for this promotional add. The scene from Basic Instinct with Sharon Stone on the chair (the one when she crosses her legs). SPOT: The woman has the bottle with Christian Dior perfume in her hand , and after she crosses the legs with a sensual face, says: “You don’t born a woman, becaming one” Now appears a black panther, that looks her , and sits down docil at her feet. She puts a leg on the panther and looks at the camera…. Slogan: FILL WILDE, DOMINAT THE WORLD! Voice:HYPNOTIC POISION by CHRISTIAN DIOR, etc...

LEVI´S

BANNERS: Just 2 posters from the marketing planning , the adjacent posters and TV Spot.

LG - "CAUGHT BY THE IMAGE"

In the image: an ordinary family, sit on the sofa, watching TV ( a documentary about nature). Suddenly, a spider appears on the screen of the TV set, and (with technical effects) enters in the image and begins making its web in the image and a fly, which was disturbing around is caught in the web.

Slogan: LG, CAUGHT BY THE IMAGE

CHEVROLET - "TIME CAR"

STORY BOARD CARS – “TIME”

It begins with the image of a clock (a pendulate one). The image gets bigger and different clocks appear (as like a history of the clocks) and are mouving into the space(like the galaxies).

It is heard a lot of clock noises…. And suddenly all the clocks stop at the same time. SILENCE….And in one moment, just one BING-BANG….(the image explode like the Bing –Bang moment).

All the clocks leave room for the NEW CHEVROLET MODEL….

Slogan: AT THE RIGHT TIME , THE NEW CHEVROLET CAPTIVA

PEUGEOUT - "FEEL ALIVE"

BANNER PEUGEOT spot “MARS PLANET”

In the image there are some guys, “marijuana type” (because of their hair, clothes, faces, etc.) in an apartment… a lot of smoke…Everybody smoking quietly and one of them, having a pensive face, asks the question of the night: “IS THERE LIFE ON MARS?”

They look one at each other … one of them finds a geographical atlas and begin searching for something, another one takes a laptop… and the others go at the window and start looking through a telescope.

Now it is shown the image seen through the telescope, with the stars, and suddenly in the middle of the image, “falls” a big paper on which it is written “THERE IS NO LIFE ON MARS!”…

The guys have the typical face “OK,… so what!?” leave everything and, again, quietly, keep on smoking…

A Voice: “LET AWAY THE STUPID THINGS …AND BUY A PEUGEOT!”

Now appears the image with the stars shown through the telescope and, suddenly, enters a Peugeot and unexpectedly, stops with a noisy brake (the effect of seeing it coming and giving you the sensation of putting you down).

SLOGAN: FEEL ALIVE!

VOICE: LIVE WITH US, PEUGEOT (technical details and price)

FOR SEE ALL THIS PRESENTETION YOU MUST CLIK IN CONTENTS WORKS. SORRY FOR THE BLOGGER ERROR TO IN THIS BLOG. ABSENCE THE BEER SPOTS FOR BUDWEISER, ESTRELLA DAMM, AND CARS SPOTS FOR CHEVROLT, OPEL . ALSO MORE WORKS OF MINE YOU CAN SEE IN www.AdvertisingCh.com

BUDWEISER - "HICCUP"

STORY BOARD: BEER-TV “HAK”(HICCUP) A guy, in the evening, in his house with his pijamas, is watching TV with a beer (any kind beer), he turns on the TV (a big and old one with image prolemes). He goes to the TV with the beer in his hend, puts it on the TV-set and begins to hit it slowly (the image continues to be bad)…. He give it one strong hit and the bottle falls down (the beer flows down in the TV-set)…. “boom”…. smoke…. (the TV is out). The next day the guy comes home with a new TV-set (a LCD), he installs it and he prepares for the football match (tipical; teem T-shirt, sport muffler…. ) “Dong-dong”, the door-bell rings…. he opens the door and his friends enter, making a lot of noise with trumpets and with Budweiser beer boxes . One of them put a bottle(Budweiser-beer) on the new TV set…. Our guy: “Noooo…. Not on the TV….” His friend turns around and touches the bottle with his hand(the bottle falls down). The beer fowls on the new TV-set, but, ….this time nothing happens with the TV….now, suddenly, the TV….hiccup “HAK….!”(for a short time appears on image with “hak”written). Our guy takes a deep breath (with a surprised face) looks at the Budweiser beer bottle from his hand (with a look “wooo”) Slogan: ENJOYED WITH Budweiser , HAK….! The short second spot(we put in the air this one after the fist spot is already know by everybody). We make short images with common people (exemples): An old woman at a que in a store and suddenly she: “HAK….!” Two lovers walking in a park and suddenly he(or she): “HAK….!” , ETC…. Slogan: FOR ALL THE GOOD MOMENTS BUDWEISER, HAK….! (WE CAN CHOOSE A FINAL SLOGAN BETWEEN THIS TWO)

OPEL - ECOLOGICAL CAMPAIGN

STORY BOARD : ECOLOGICAL CAR (CAMPAIGN with 4 spots)

This campaign is destine to wake up the consciousness of the potential buyers, is for common cars that already have ecological cars models (a less consume of CO2) and in this case we use only the second, the third and the fourth spots. (1.)One aleatory example. A normal car eliminates 180g/km CO2 = 18kg/100km = 18t/100.000km (the consume for year). The same car, but an ecological one eliminate 109g/km CO2 = 11t/100.000km An oak of 25metres eliminate in 1h/1,7kg O2 = 14,5tO2/year, this is more O2 than CO2 that is eliminated by an ecological car. The first spot. Image with some seals in the Grass (very hot warm), the seals with sunglasses some of them laying in long chairs with sun umbrellas…bored, taking sun bath (we can use more funny scenes). Suddenly the Opel car appears. Voice:”The Opel is here” On the way that passed the car it begins snowing (the frozen is back now). The seals are happy and start dancing…The Opel car stops among them and suddenly a lot of fish come from the sky in the hands of the seals. One of the seal appears from the heap of fish with the sun glasses in a wrong position having a happy smile. Slogan: OPEL, KEEP EARTH ALIVE

The second spot. Image with some polar bears playing golf, only grass around, others near a pool taking sun bath…Suddenly the Opel car appears. One of the bears hits a ball and where was the golf hole…there is a heap of snow, where the ball arrive. Just like in the second spot , on the way of the car, begins snowing and all frozen, ice… The car stops among the bears and all the golf sticks are transformed in fishing rods. The bears start to applaud the car. Slogan: OPEL, KEEP EARTH ALIVE The third spot. Image with some penguins on a beach having a big party: music, jacuzzi, hawaii shirts, beach bars… Some penguins at a beach bar drinking from glasses that haven’t ice cubes inside them and all of the penguins having the faces destroyed of the heat. Suddenly in their drinks fall ice cubes, the glasses are frozen…all are very happy and begin to search at the horizon. In the image appear the cars Opel (all the models), coming at the party and inside there are seals, polar bears, sea elephants, etc. Just like in the other spots, behind the cars there is snow, the ice appears… The spot is closed with all the animals dancing at the party, happy and content. Slogan: (we can use the same slogan or this one) UNTIL IT ISN’T TOO LATE, TAKE CARE OF EARTH.ADVICE FROM OPEL

Small and medium companies

Women lengerie - Illuminate the masculine obscurity

PUB AND RESTAURANT AD

"Rices to flamenco ritm" - for Sevilla Restaurant "We don´t manipulate the measures. Real drinks!" - In Spainish Pubs, usual, they put a lot of ice cubs and very littel alchool. Everybody "cry"....this will dosen´t hapend anymore in this pub. This is a job for the Fusion Restaurant (3 posters): "Slow - cooked Paella" "Summer offer" "Forbidden to pass on our wok" And this is a job for Parrot Restaurant. Poster and Menu: "The treasure, the treasure...." / " With us you´ll be repeat, and repeat, and repeat....."

Catalin Hole Letter

In my opinion the advertising must be more funny, make people laugh. If they enjoy we can fix the product in their mind, which is basically in the advertising, doesn’t it?

Because of the economic situation we know that the advertising market is very difficult and it is probable that only the best ideas sell. That’s why I’m come with new concepts, joyful and bolding ideas, with slogans that permit the consumers to have fun and joke; in this way they will buy the product what we want to promote. Personally, I think this is the solution to win some happy buyers and, in same time, some satisfied companies.

Given the circumstances, I would be able to attend an on-line interview at any time which is convenient to you.

I wish you all the best in your work and I am looking forward to receiving your answer.

“Invent yourself every day, and the advertising will never be boring!” by Catalin Hole

Curriculum Vitae

PERSONAL INFORMATION:

Name: BORTA SERGIU CATALIN

Address: Av.Alacant, Nº6, 1º-B, El Campello, Prov.Alicante, Spain, 03560

Date of birth: 29^th of June 1970

Military status: Satisfied (medical attendant)

DNI: X-6849083-M

Motto: “Make the impossible, possible”

EDUCATION:

1984-1988 High School Degree

1990-1992 The Faculty of Romanian English Philology (2 years)

1996-2000 The Faculty of Agronomy “Ion Ionescu de la Brad”, Iasi, Romania

Rural Tourism Department (4 years)

2001-2003 The Faculty of Agronomy “Juan Carlos III”, Madrid, Spain

Agronomy Department (2 years)

PROFESIONAL EXPERIENCE:

1991 - 1995 English and Geography teacher

“Baiceni “ - Secondary School ( I-VIII ) / “Sc.Gen.Nº8 Botosani” – Secondary School ( I-VIII )

“Liceul Economic Botosani” – High School

“Liceul Electrocontact Botosani” – High School

1991 – 1993 Vice – President of Romanian Ecologist Party (Botosani Department) and leader of tourism department (tourism and mountain climbing)

1993 - 1995 Manager in a Romanian – Turkish Company of import and export

1995 – 1996 Manager in a Romanian – French Company of import and export

1999 – 2001 Manager ( owner ) of an International Tourism Agency “Continental 2000”

2003 – 2007 Private business in Spain – Horticulture and gardener profile

2008 – 2010 Advertising creative – private business; owner of “AdvertisingCH”, Alicante, Sp.

www.AdvertisingCH.com , AdvertisingCH.blogspot.com,

advertising-ch-romania.blogspot.com

HONARARY POSITION / BELONGING OF DIFFERENT CLUBS, ORGANIZATIONS:

In 2008, I participated actively in the presidential election campaign of Hillary Rodham Clinton.

From 2009, I am member of No Limits Foundation organization which belongs to

American Democracy Institute.

PERSONAL SKILLS AND COMPETENCES

I am able to adapt to any changes, a very good apprenticeship capacity and team work.

Interests: reading, tourism, jogging, mountain climbing, sports (tennis, water sports, sky)

I just can say :

“I breathe, eat and live, with and for ADVERTISING”

FOREIGN LENGUAGES

Romanian Mother Tongue

English Fluent (Writing, Reading, Speaking)

Spanish Fluent (Writing, Reading, Speaking)

French Good working knowledge